Why you need to flesh out your Instagram profile

Posted by on Oct 26, 2021 in Lifestyle | Comments Off on Why you need to flesh out your Instagram profile

Why you need to flesh out your Instagram profile

Instagram has turned into one of the most powerful marketing tools for online businesses.  It is easy to use, and it allows you to build a huge following with relative ease.  People are attracted by beautiful pictures, nice design, and great overall branding.  They come for eye candy, but they stick around because they are served useful, high-quality content.  That is why you need to flesh out your Instagram profile with information that will make people stay and learn more about what you are selling.

 

You can go as far as creating a Facebook business page for your business if you want.  However, such pages do not have to be connected with Instagram and vice versa.  It might be confusing, and it will certainly be frustrating for viewers who follow you on both sites, trying to figure out why they need two different profiles for the same business and brand.  The solution is to combine the two and present both on your Instagram profile.

 

It will help if you have a website where people can go and learn more about your business, the services you offer, and what they can expect from you in general.  You can link back to such a website from your Instagram profile and your Facebook page.  However, you must feature the link prominently on your Instagram profile so that people can see it and click on it with ease.

 

Your website should have a lot of information marketing, not just services.  People need to know about the company’s history, founders, successes, and so on.  You can start by posting this information on your Instagram profile.  Make sure you link back to the website, for example, http://www.sitename.com/.

 

When you create content, you should also include links that will drive people to the right places on your website. For example, if you post a picture of a widget that you sell, then mention what it is made of in the description and put a link to your website where people can learn more about that material.

 

This way, they will get to see what you are selling and learn more about the company itself. They will enjoy the content too because it is useful to them rather than just promotional.  The last thing you want is to annoy people with ads that might be off-putting and turn them away from your Instagram profile.

 

It is not just links that you can share on your Instagram profile, though.  You should also post information about the company’s history, team members, and other facts to help people see you as more than just an online business.

 

You can post pictures of your team members at work, on the go, and doing their favorite things.  This will help them connect with you faster, and it will be great content that fans will love to see on Instagram.

 

All of the above is intended to drive people towards your website, where they can learn more about your business and services.  This is the place to post coupons, specials, discounts, and other promotional information that will lure people in without being too pushy.

 

Of course, you can use Instagram to promote contests and giveaways as well.  Again though, it should not be done in an overly promotional way.  Your account should still be fun and informative, not just a sales channel for your business.

 

Always remember the purpose of social media in general and make sure you are using it to connect with your fans, not to annoy them with ads at every turn. Keep in mind that they are following you because they are interested in your products and services, so allow them to learn more about you if they do it through Instagram; great! If they go to your website and check you out there, even better!

And as an unrelated bonus tip, you can use a tool like Instagram unlocker to view private Instagram accounts.